No sphere of life is left unaffected by the influx of technology in this modern era. Like every other industry, the real estate industry has also greatly transformed over the last decade. Instead of relying solely on realtors, buyers are now making use of different online platforms to search for their homes. Because of this increasing trend of online searches, many real estate companies are now engaging agencies for digital marketing in Dubai to promote their businesses.
Social Media – a GameChanger
Without a doubt, social media has been one of the first game-changer platforms that have helped dozens of realtors to get noticed. From sharing photos of new listings to running paid campaigns, there are so many ways social media has helped realtors in grabbing more attention.
On this note, let’s take a look at some of the ways in which you can utilize digital marketing to achieve your desired results:
Start an Email Campaign
Regardless of the industry you belong to, an email marketing campaign is always a valuable tool for nurturing new leads. Emailers not only enable you to attract new clients but also helps you in staying connected with the existing ones.
Stats show that, on average, the opening rate of emails for real estate business is about 27%, with a 3% CTR (Click through rate). The more relevant your content is, the more likely they are going to open it.
Develop a User-Friendly Website
Most of the time, people close a website because it doesn’t load fast enough. With so many photos and links, real estate websites can sometimes become a developer’s nightmare. However, using the help of a professional and knowing your client’s needs, realtors can create a website that isn’t only responsive but is optimized for mobile browsing also.
Figures show that almost half of the browsing people do is completed on a mobile phone. Therefore, if your website isn’t mobile-friendly, clients won’t be able to browse it comfortably. So, to provide the best experience to your clients, your website needs to contain the following content:
- List of latest listings.
- Guides regarding the home buying process
- Contacts of relevant movers
Apart from these, try implementing a live chat feature on your website. Doing this will provide your client with convenient assistance round the clock.
Make Use of Pay Per Click (PPC) Advertising
Pay Per Click is an excellent tool for generating leads. Realtors seeking potential clients can make use of PPC to grab the attention of genuine clients because they’ll only pay when the viewers click the ad open.
Moreover, PPC ads are usually targeted towards those audiences who have already searched for relevant keywords on Google or any other search engine.
Posting Relevant & Valuable Blog Content
Stats show that websites with blogs usually have 434% more indexed pages than those without one. This helps real estate websites to achieve better SEO.
Suffice it to say, having a blog on your website is an incredible way of leveling up your SEO game, building a positive reputation online and helping your clients with valuable advice on buying or selling a property.
Valuable content is an imperative part of a realtor’s digital marketing strategy, be it on their website or social media platform. One more thing that you need to pay heed to is the content you post should be user engaging. Try to post guides, tips and other such useful content that buyers and sellers come back to read for answers.
Utilize Virtual Tours
In today’s world, time is money. Most people don’t have spare time to physically go and visit a property. This is where virtual tours come in handy. These tours are a fantastic piece of content for engaging users.
Virtual tours not only engage more audiences but also give an idea to potential buyers of what they can expect from the property. We are well aware that purchasing a property is a difficult decision, and as a realtor, it is your job to make it seamless for your clients, and with virtual tours, this has become quite easy.
In all, digital marketing can greatly boost your real estate business. All you need to do is to hire a reputable agency to fulfill your real estate marketing needs. We hope that after doing this, you’ll be able to achieve the results you desire.