Pinterest is a powerful search engine and a social networking site. In fact, it is considered to be the second most used search engine after Google. Don’t dismiss it thinking it’s just for fashion bloggers, mommies, and food recipes. You will be surprised at how different brands are using it for marketing purposes. This is why you will even see blogs about things like Spectrum TV app pinned on Pinterest!
When you know how to expand your email list with Pinterest, it’s the ideal place to increase awareness while also appealing and gaining email subscribers. Are you taking advantage of this large platform to increase the number of targeted visitors to your email list?
If not, here are some proven techniques to get started with Pinterest and build your email list:
1: Pick an Email Provider
First things first, you’ll need an email service provider to start sending marketing emails. GetResponse, ConvertKit, and Mailchimp are some popular names. You can always explore which program works best for you by trying out the free trial version. Some software have a free version too so take advantage of the opportunity and test the waters.
2: Set Up Your Lead Magnet
Now it’s time to set up a lead magnet and you want to give people something in return when they sign up for your email list. Here are some examples:
- A promo code
- Product guide
- Tips /newsletter
- Or any other thing that makes them sign up for your email list
Offer something truly valuable, something you could sell! People will be eager to join to avail the offer. It’s OK if creating your freebie feels daunting at first. you’ll have to experiment until you figure out what works best for your target audience.
3: Add Relevant Keywords to Optimize Your Profile
You want to draw your ideal audience to your Pinterest profile so that those who sign up for your email list are genuinely interested in what you’re offering.
Because Pinterest is a search engine, you’ll need to include keywords in your profile as well as your pins so that your profile appears whenever someone searches for keywords relevant to your niche. While you are at it, you can also include the opt-in URL in your profile description.
4: Promote Your Lead Magnet on Pinterest
Using pinnable images to drive traffic to your lead magnet is the final step in the process. You should ideally direct people to both a landing page for your freebie and a blog article that highlights all of the benefits of your freebie.
You may not have a blog post dedicated to your freebie, but you do have a landing page. one drawback to landing pages is that you can’t use them to “host” a Pinterest-friendly image. To deal with this problem, you can always post a pinnable image to Pinterest and then link it to your landing page.
When generating visuals that connect to your landing page, make sure you mention a clear call to action. Experiment with different options to see which one resonates the most with your target audience. Once you are done with that, Write a blog about your freebie. Include Pinnable images in the blog so that your readers can share them on Pinterest.
5: It Helps to Have a Pinterest Business Account
Sign up for a Pinterest business account if you want to make your presence on Pinterest worthwhile and more effective. All it takes 5 minutes to complete the profile and create a business account.
In case you are wondering, a business account is free. It provides business owners with additional, useful tools such as analytics and advertising. No fancy details are required and you don’t have to wait for days for the approval. It happens instantly.
6: Link the Pin to Your Landing Page
Instead of linking to a blog article with your free opt-in, another option to leverage Pinterest pins to expand your email list is to link them directly to your landing page.
Because your audience will only see the opt-in, sending your Pinterest profile visitors straight to your landing page helps remove the clutter increase the conversion rate.
Using your Pinterest presence to build an email list is not only simple but also incredibly effective. The best thing about Pinterest is that your efforts do not end after a post is published. Your posts and boards will remain evergreen if you post them by following the best practices. In short, Pinterest will help you yield a great return on investment so don’t ignore it.